DadeSystems was Launched in 2011 with a singular purpose, to deliver the next generation suite of payment processing solutions that would revolutionize how organizations handle their incoming payments. Their diverse client base grew quickly, including, banks, manufacturers, property management firms, insurers, distributors and many others. The team at DadeSystems knew they need to develop a brand language, and this is when they brought SimpleFly onboard. After much research, discovery, and collaboration, SimpleFly developed their visual language. From the logo, color palette, and collateral pieces, everything is now consistent and recognizable. The style guide that SimpleFly created for them has become their “company bible” and sets the standard for all future DadeSystems marketing materials.
SCOPE OF WORK