National Park ServiceBranding / Exhibit Design / Photography View Project
University of FloridaBranding / Photography / Web View Project
Barry University LawBranding / Photography / Print View Project
DadeSystemsBranding / Print View Project
FIU HCMBABranding / Photography / Print View Project
Carnaby ConsultingBranding / Print / Web View Project
FIU Law 2014Branding / Photography / Print View Project
Coral Gables MuseumBranding / Photography / Print View Project
SBDC & FIUBranding / Photography / Print View Project
SimpleFly is a multidisciplinary studio that specializes in graphic design, web development and strategic brand building. We’re a talented team of graphic designers, photographers and marketing specialists with a love for great design. We’re the kind of people that buy wine based on the coolest label and admittedly judge a book by its cover.
Our approach is simple. We’ll listen to you and discover everything we can. Then we strategize and collaborate with our team, to provide you with effective and visually stunning concepts. From the discovery phase to the final launch, we believe in design guidance. We make sure your brand is consistent and meaningful, and rises above the clutter from start to finish.
From museums to universities to businesses large and small, SimpleFly can help to visually communicate and effectively tell your story to the world. Whether you catch us in Miami, Brooklyn or in the virtual world, we’re here to discuss your design problems and our design solutions.
Meet the Team
Amanda SicaCreative Director
Amanda is the founding partner and Creative Director of SimpleFly Creative. Her multidisciplinary background in interior design, photography, and visual merchandising for over 10 years, made her realize her love for Graphic Design. Amanda has an advertising degree from the University of Miami. She draws inspiration from everywhere, everyday, all the time. Seriously. She’s solved numerous design challenges for clients both large and small. Amanda is always down for a good cup of coffee, collects mid-century wares and loves spending time with the guy to her left, along with their two chihuahuas and their cat Matilda.
Marcel LecoursProject Manager
Marcel has been designing and developing websites since the last millennium (does that age him?). One of the reasons SimpleFly has been successful in helping so many small businesses, is because Marcel has been a business owner himself since 1996. This gives him unique insight into the best ways to help develop and maintain a company’s brand. In addition to handling all things digital, Marcel is also in charge of sales and project management. Chances are when you start a project with SimpleFly, you’ll be dealing with this guy. When he’s not in the office he enjoys photography, fishing and cooking for the girl to his right.
Natalia ArangoBranding Consultant
Natalia has over 14 years experience in brand strategy, print design and web development. She’s worked on brand messaging and design for companies such as Estée Lauder. And has developed and maintained the HRHCare brand for over 9 years, spanning 16 healthcare clinics across upstate NY. She received her degree from PRATT in Brooklyn, NY, she’s constantly creating and inventing and loves having a good cup of coffee with Amanda (it will last for hours…seriously). Natalia enjoys commuting from Miami to NYC several times a year and brings boatloads of inspiration, a warm smile (and her dog Paco) with her wherever she goes.
Ivan is an integral part of the SimpleFly team, not only with his talent as a photographer, but his quirky way of looking at the world. His expertise ranges from portraiture to architecture to high-profile events. But his true love is finding beauty in the mundane. He’s creative, technologically savvy and will keep you laughing throughout the entire project. When he’s not working with us, he’s a staple at FIU’s photography dept. His work has been included at The Martin Z. Margulies Collection and The Art & Culture Center of Hollywood among others. In his free time he enjoys surfing and finding music you’ve probably never heard of.
“Simplicity is the key to brilliance.”
– Bruce Lee
When we first meet with you, we learn as much as we can about your company; its history, products, services, people and culture. We learn about your customers and your competition. Finally, we learn about what your goals are and what you want to achieve.
This is where the wheels start to turn! Our team sits down to come up with the master plan. We take all the things we learned in step one and clearly layout the roadmap, that will let you fly from where you are to where you want to be. We come up with some big ideas and some simple ways to execute them.
Now that we know who you are, what you do and where you want to be, the creativity begins. We have 3 goals when we design: it’s gotta look amazing, it has to communicate and it must differentiate. The human mind is programmed to notice what’s different so our goal is to create a design that will set your company apart.
You’ve taken all the right steps. Now you can take on the world…and we’ve got your back. Our relationship isn’t over; it’s only just begun. Remember, an effective brand is never “finished”. It’s a living, growing entity that needs to be nourished. We’ll always be here to give you support and help your brand thrive.
“Simplicity is the ultimate sophistication.”
– Leonardo da Vinci
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“If you can’t explain it simply,
you don’t understand it well enough.”
– Albert Einstein
Catalog & Book Design
Direct Mail Campaigns
Trade Show Graphics
“One day I will find the right words,
and they will be simple.”
– Jack Kerouac
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