As avid fishermen, the founders of the Ocean Kings fishing apparel line realized the industry was lacking in urban clothing. Taking a page from the snowboarding and surfing world, Ocean Kings was developed. Simplefly branded the line from top to bottom, including model selection, art direction, color combinations, maintaining social media and designing hangtags. The urban fishing aesthetic was born and Ocean Kings is pioneering it. Look out for them in stores near you very soon.
ClientOcean KingsServicesBrand Development
Logo Design
Art Direction
Photography + Advertisements
Apparel Design
Website Design & Development
Social Media Content Creation