A mother and daughter owners of Viva Quinoa came to us with a new product line; the one thing missing was a brand. What would their packaging look like on the shelf, how would their logo convey the authenticity of their product? We developed their story around a promise of natural ingredients and Bolivian culture. Showing the quinoa plant and Bolivian sun was a must and after multiple rounds and revisions we nailed it. The color-coded packaging of the different flavors followed and the Viva Quinoa brand was born.
* Proposed concepts shown.
ClientViva QuinoaServicesBrand Identity Logo Design Packaging
