A young entrepreneur came to us with a vision and a prototype for Straight Setters—the first of its kind “no heat hair straightening system”. In our initial meeting, we discussed her short term goal of pitching the product to buyers at beauty store chains. What she needed was a visual identity. We started playing with sketches and palettes and worked closely with her to create a flirty, sophisticated, no-nonsense aesthetic. The identity we eventually created became exactly what she envisioned it to be and precisely what her team needed to take to the beauty buyers.
ClientStraight SettersServicesBrand Development Logo Design Marketing Materials Website Design Packaging
